The CMO Spotlight series is a chance to get an inside look into the minds and journey of high performing marketing leaders.
Joe Koufman, the CEO of Setup, interviewed long time friend Jo Ann Herold, the CMO of Honey Baked Ham. Her passion for mentoring others and "leading with love" have led to her success as a marketer and a leader.
The full interview includes details about her path in the food industry, advice to other marketers, outlook on agency partnerships, and her love for The Beatles.
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