I'm so excited to speak with Jo Ann not only about her incredible journey but also tips on growth marketing for people and brands. Early on in her career, Jo Ann learned how much she enjoyed growing brands and working with teams. Her secret sauce is setting strategic brand directions, creating a culture of innovation, and inspiring cross-functional teams to create, lead, and ultimately grow.
Her impressive career includes transforming brands, teams, and cultures. She previously served as the Chief Marketing Officer for The Honey Baked Ham Company (twice), Interface, Inc., and VP of brand and communication for Arby's. In all cases, the brands had positive year-on-year sales and profit growth. The work has been recognized, including two Effie’s. She is also a recipient of the National Diversity Council’s Most Powerful & Influential Women, a Lifetime Achievement from the AMA, and received the AMA's Marketer for Good. Watch until the end for Jo Ann's tips on how you can grow.
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